Back in the pre-WWI days, Alfa was a big success in Grand Prix racing. But the sport evolves and Alfa’s success in the sport (now known as Formula 1) has diminished during its more than 30 year span. Looking to recapture the success of those early years, Alfa will rely on Ferrari power and Sauber F1’s technical expertise to become a competitor among the field of high spending full factory sponsorships.