These three new new models indicate VW’s current brand direction which involves a simplistic notion of recapturing what it was was, a value oriented, strong European car brand for the people. In the US, the VW sedans went from hippie-practical, to modern-chic, and most recently, large and bland. This most recent era brought increased sales but it also demonstrated what the brand was willing to sacrifice: its brand loyalists. But at that time, it could rely on the diesel to provide the European flair and its efficiency – especially on the highway – even compared favorably to the hybrids available at the time. The emissions were a different story and as the smoke continues to clear from the diesel-gate, VW is forced to redefine itself and do it now. As VW commits to an electric future, its latest unveilings of new sedan models each have significant impact in their respective ambitions.
It’s not terribly difficult to misplace the Chicago Auto Show on the calendar.
Slotted in-between Detroit and the Geneva Show, where the European brands like to make their debuts, was there much newsworthy coming from this year’s Chicago show?
Well, yes in fact, Toyota announced details on its second-generation of TRD Pro models, and Hyundai revels its hybrid and plug-in versions of the Sonata.
Taking a refinement pen to its current design, the exterior looks much more modern and sophisticated. All around are thoughtful details and segment-first equipment while each trim gets additional unique styling touches. There is no doubt that the Ram team asked a lot of “why not?” and “how about this?” during this redesign.
Tech News from the Consumer Electronics Show (CES) in Las Vegas
Over the past several years, the CES in Las Vegas has become a venue to announce new connectivity platforms and big developments in autonomous tech. This year’s CES was no different and, as our world becomes more connected, the announcements are much less of a view of a far-off ideal as they are about what is actually happening and coming in the next decade or sooner.
When the EX35 debuted in 2008, it was focused on the sports-end of the emerging segment. Its strong V6, relatively low center of gravity, and rear wheel drive layout (AWD optional) won the hearts of those who strongly felt that a crossover didn’t have to be a dull handling vehicle.
The first generation QX50 came from a simple name change in 2014 – from the EX37 – while the actual car received hardly an update. Because of this, many still refer to the 2018 model as the EX35 or EX37 and Infiniti’s crossover fell behind the leaders of the pack. That is all about to be forgotten as the new QX50 is entirely new.