Chevrolet ZR2 – An Enthusiast’s Win and What May Follow

2017 Chevrolet Colorado ZR2

In a great moment of when the pessimistic “oh yeah…” turns into a very enthusiastic “oh yeah!”, Chevrolet unveiled the production version of the Colorado ZR2.

The pessimism lies with over-promised concept cars and overhyped “off-road” packages that are often little more than a skid plate and a limited-slip differential. When Chevrolet introduced the 2014 ZR2 concept car, it featured an impressive list of features but it seemed a bit more fantasy than reality. But oh boy, when Chevrolet recently introduced the production version, it came out with both guns a-blazin’!

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Camaro SS vs. Mustang GT: The “Entry” Ponycar V8’s

There is a rivalry between the Ford Mustang and the Chevrolet Camaro that is fiercely alive with each brands’ track models but is it just as fierce when we consider their “entry” V8 models? He’s a first drive comparison…

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Land Rover: The Company Divide

 As Production closes on the Defender and a modern interpretation of the Discovery debuts, does this mark the end for the Land Rover faithful or is the brand further solidifying its reputation for providing “the best 4x4xfar”?

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Cadillac’s New Possible Flagships

Cadillac President Johan de Nysschen had a quick and expressive reaction to an article that spoke of product reduction in Cadillac’s near future. This public response wasn’t his first, but certainly surprised with its content. Nysschen’s vehicle naming shake up caused a lot of uneasiness with Infiniti and was again, an unwelcome change at Cadillac. However,  by making this response, he demonstrated his commitment for the brand and his support for all Cadillac fans. And to put his money where his mouth is, he laid out the brand’s future vehicle plans which included a flagship that is not a 4-door sedan.

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Details of the new 2017 ZL1 Camaro and Rumors of the Corvette’s New Future

Chevrolet released details on the 2017 Camaro ZL1 and the performance focused 1LE packages available for the LT (V6) and SS (V8) models.  Has the Camaro let loose to rain on bigger brother’s party? Expect big changes in the next generation Corvette.  

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July 2016 Sales Summary

Sales figures were released this past week. It appears to be a mixed bag with concerns from industry experts raising concerns for future sales declines while several brands are posting record sales. The trend seen from nearly all brands, is the shift in consumer preference from cars to SUV’s/ trucks.

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Unique Market Opportunities, Part 3: The Logic of the Unibody Pickup Market

At the other end of the pickup segment lies a different type of customer whose focus is towards the sense of adventure while also seeking a level of daily comfort and fuel efficiency greater than their full-size brethren. The Toyota Tacoma has dominated the midsize pickup segment and it’s 2016 redesign continues the theme of a rough and tumble attitude but includes improvements to interior quality and overall refinement. The recently introduced GM twins, the Colorado and Canyon, also focus on the adventurous image and add in a controlled and quiet ride. None of these brands have prioritized hauling capability or overall capacities in their messages to the customer base. Just where will this market lead?  

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